content strategist for creative brands
I help bold brands integrate their messaging with copy that resonates and converts.
your brand deserves to be loud and proud.
Stay ahead of the curve with audience aligned messaging that connects.Your brand is bringing solutions to an diverse and evolving market where the audience is investing with their trust and their money. Understanding your audience and their needs is not optional in a rapidly changing market. Bridge the gap between your brand and your audience to find common ground.I can help you meet your audience with clear messaging + copy that builds trust and sustainable ROI.
Who am I?
Hi, I’m Shalaka, I’m a copywriter, messaging strategist, and a garden variety nerd.I have 6+ years of experience launching products and services with ethically persuasive copy. I've worked with independent clients and agencies across different niches.My work prioritizes long-term sustainable ROI over a get-rich-quick short term growth.I'm partnering with brands who want value building connections with their audience, and want copy that drips with emotional and political intelligence to keep up with the changing times.
Ethical Copywriting
Words that prioritize building steady, ethical ROI by connecting your brand with folks who want to invest in you.
Content Strategy
Strategy that leverages emotional and political intelligence to build sustainable relationships with your audience.
Brand Messaging
Unapologetic messaging that amplifies your brand’s voice, cuts through the noise, and consistently stands out.
“Working with Shalaka was the best experience I've ever had working with a copywriter. Hands down. She's the real deal, the full package, the whole copy enchilada.”
Shalaka's copy is conversion-focused, personality-packed, and laugh-out-loud funny. The type of copy that stops the scroll, calls in your dream clients, and has folks throwing their internet coins atcha. Plus, she's the best human & collabing with her is a total delight from kick-off call to copy delivery. If you need copy that sounds like you, connects with your people & converts like mad, get on her books ASAP.Kristin Macintyre, Copy + Messaging Studio Owner
Is working with a copywriter the right move for you?
It is, if you’re a creative brand or (nerdy) business owner looking for brand messaging or copy (or both!) that connects with your audience and converts like crazy.➔ Your messaging is all over the place. There are no ducks; there are no rows. There is just chaos. You want messaging + copy to connect with your audience so they give a quack about your brand.➔ You’re trying to keep up with the changing landscape. You want your messaging to be unapologetic, boost engagement, and connect with your audience.➔ You’re looking to partner with a marketer that bridges the gap between your brand and your audience, and you’re ready to take your messaging + copy to the next level.
Social Media
Social media strategy
Podcast hosting & production
Content ideation & execution
Conversion Copy
Email marketing & execution
Sales page & landing pages
Launch email sequences
Website Copy
Website copy & execution
Voice of customer research
Brand messaging & strategy
Bundled offers
Launch Package
You're launching a campaign for your product and service. Your funnel is mostly ready. It needs that final push.Dazzling launch emails or a polished sales page offer that final “nudge” to your audience so they don’t hesitate before investing their internet dollaz.You walk away with:
→ A 60-minute kick-off call
→ 10 launch emails or a sales page
→ A free round of edits
→ 1-week turnaround time
VIP Day
You're on a time crunch and you need email copy that hits the mark, and you need it fast.When you sign up for this offer, I book a whole day just for you, and the freshly baked emails are waiting for you in your inbox the next morning.You walk away with:
→ Discovery Call
→ Up to 8 emails
→ Video debrief
→ One-day turnaround time
Tailored Package
Pick a service (or two) from the list above and create your own concoction with pizzaz.When you sign up for this offer, we start with a discovery call, and set up delivery parameters. We can discuss retainer options if you need continued support.You walk away with:
→ Discovery Call
→ A customizable package
→ Check-in calls/ debriefs
→ Personalized turnaround time
“If you’re looking for high-converting launch copy that is authentically you , Shalaka is the gal you need.”
I really appreciate the balance of professionalism and chillness Shalaka brings to the process. Thanks to Shalaka’s authentic, personality-infused copy, I have exceeded my goals with every launch. With her help, I have been able to impact so many people's lives!!Laura Patterson, Business owner @ Hand-Grown Greens
“Shalaka is thorough, considerate, and wonderful to work with.”
Shalaka's ability to craft copy + brand messaging that target the desired audience is irreplaceable from a marketing perspective. It’s always a pleasure to ask for her expert opinion. I trust Shalaka to handle copywriting for my website and branding clients.- Caitlin Legere, Caitlin Legere Design
“Shalaka is quick and magnificent with her words.”
Shalaka takes your ideas, your vision, and your goal and turns them into compelling, relationship-building content that converts.
Thank you, Shalaka for all you do for our agency and our clients from a copywriting standpoint.- Lisa Anne Overland and Bryan Overland, Stock Media Agency
“Shalaka knows how to hook readers in, so they actually want to read what you have to say.”
Working with Shalaka is like winning the car in roll-up-the-rim; you get the strategic thinking and literal LOL creativity. Yes, she offered invaluable feedback to make my content pack a punch, but her branding recommendations took it to a whole new level. Plus, she is an absolute joy to work with.- Michelle Carrington, Business owner
I’m grateful for the honour of living and working on the traditional territories of the Mississaugas of the Credit First Nation, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples.
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